People have been doing Hypnosis and Auto Suggestion for hundreds of years. Tons of books and articles on the subject.
Yes, for a while there was some interest in Subliminal This and That ... with marketeers because it was a form of deception and what salesmen wouldn't want to engage in a new and improved form of deception? But all other applications for Subliminal Suggestion were awkward and inefficient as they were indirect. It makes no sense to hide the message. A Suggestion is not less powerful because it is as well understood by the conscious mind as the unconscious.
For instance, with fat people. having a subliminal recording of waves crashing and birds chirping where some mixed in hissing and telling one "stop being such a gross pig, and you won't exactly waste away if you skip the french fries and the double deserts with every meal". Might that help. Well, yes, if we really think that the brain will go through all the trouble of decoding the waves crashing and the birds chirping. But a lot of evidence says that many times it is ignored. But if you put a bunch of fat people into a room and hit them repeatedly with the message, in plain English and over a loud speaker, that thay are a bunch of gross pigs and should assert some positive behavior to stop being such pigs... well, they will hate it and feel insulted, but if one examines their subsequent eating habits over the next 72 hours, then guess what? Conscious Suggestion works much better then hidden suggestion.
Then there is the case of people who themselves spend good money of Subliminal Tapes -- "Quit Smoking", "Slim Down", "Lucid Dreaming", etc. For a person to purchase such a thing and then to use it is Suggestion in and of itself. Such 'Subliminal Tapes' can all come out of the same pile and be just as effective... their usefullness is not from any of their content, but from the intent and practice of their use.
so it is with an "technique". Techniques, generically, have two avenues for effectiveness -- the technique could perhaps access some true corresponding dynamics and physically fascilitate what one is attempting to do. Or the 'technique' could be simply a form of Suggestion -- "If I jump up and down on one foot at sun set, then I will stop smoking, become thin and attractive, and have Lucid Dreams. The Positive Energy and Effort put into the planning and execution of one-legged jumping at sunset might be just the thing to remind one to put down the cigerettes, to walk past the refigerator, and to spontaneously go Lucid within a dream.




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