I'm sure its both, but I'd say the status thing really fuels it. When I was a kid I used to ask adults (including my parents) how much money they made. Every one of them (including my parents) reacted with hostility, and never told me. I still don't really get why they do this but I guess it has to do with keeping their own status personal. Because it seems like people have a much harder time getting along if one's doing slightly better than the other.
We live in a consumer's world after all. A lot of the middle class works really hard, and make a lot more than they need to to get by. Seeing as most of us spend most of our lives making someone else rich, the whole empire thing is something to fall back on. Makes sense why people would take all this rubbish so seriously, I guess.
But I don't buy it.




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