I think true creativity has a basis which is always the blending of more than one - already established - concept.
Even though most of the ideas that we have are derivatives of other ideas, it takes using bits and pieces from those ideas to establish a new idea, which is what I would call being creative.
When a producer makes a beat, he draws on concepts he knows in the past. What sounds good. What instruments he'd heard complimenting each other, in the past. What melodies he's heard. What parts of those melodies are his favorites. Etc. Then, using different aspects of all those ideas, he throws them together in his own mix and creates a new song.
Creativity (IMHO), is how well you use many different facets of different things, to create something completely new out of them - whether that something new be a work of art, or a solution to a problem.




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