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Brütal Legend follows the story of Eddie Riggs (named for Eddie the Head, the mascot of Iron Maiden, and Derek Riggs, the artist who created him), who is living as a roadie for a Heavy Metal band. The game begins one night before a gig. As Riggs is tuning a guitar, an accident happens and he starts to bleed, his blood dripping onto his cursed belt buckle, which bears a strong resemblance to Motörhead's Snaggletooth emblem. Before he knows it, the beast on his buckle has come alive and transported him into a Heavy Metal and Nordic fantasy inspired alternate history where demons have enslaved humanity.
After escaping the Temple of Ormagöden, where he first appears in the Heavy Metal past, Eddie meets Ophelia, a love interest likened to the same character from Shakespeare's Hamlet. Ophelia is soon severely injured and Riggs must climb a mystical mountain to do battle with a motorcycle driving bass guitarist (voiced by Motörhead's Lemmy), called the Kill Master (reference to Lemmy's last name Kilmister)-- an ironic name for a guy whose riffs are said to heal wounds. Eddie will also meet Lita Halford (a double-reference to Lita Ford and Rob Halford) and her younger brother, Lars (probably named after Lars Ulrich), who help Eddie and Ophelia start a resistance movement against Lord Dolivicus, his Glam metal minion, General Lionwhyte (voiced by Rob Halford and a reference to the band White Lion), whose hair is so luscious, he uses it to fly (maybe an ironic reference to Halford's baldness), and their legions of demons to free the world. Eddie will also encounter the local wildlife, including half boar/half motorcycle "Razorfires", a giant three-tongued lamprey (that gets its tongues run over by the Deuce), and giant chrome spiders that spin silk which can be made into magical bass strings.
After the first act of the game, Eddie will deal with a community of humans who willingly fight alongside the demons. They wear black and "drink from a sea of black tears. It gives them great power but also makes them look dead." These humans are obvious parodies of Goth and Emo. These enemies include "Grave Diggers", "Brides" and "Reapers" that wear bondage gear.
In the game's first trailer, a goofy-looking pink demon tells Eddie that his belt buckle is a mask "forged from the steel flesh of the fire beast", and that it was meant for "a god", "not a roadie". Eddie then snaps the demon's neck and charges into battle with the Headbangers to the tunes of Black Sabbath's The Mob Rules. The trailer also shows that Eddie has the ability to sprout wings so he can fly. According to the Game Informer article, "his blood hides a dark secret and his wings are the proof".
You get to kill emos and goths!!!
