I've been thinking about this question for about 2 months now, and I've yet to set up a plan that actually would definitely work (except some that would take millions of $$)
The question isn't how do you get the message out there (that you can lucid dream) but rather how to tell people in a believable way, that everything they've learned about dreaming is false. (that its always weird, its blurry, it means nothing, etc)
After thinking extensively on the subject I've realized some of the reason people wont give LDing a second look. these include:
1) They think its going to interfere with their sleep schedule. and thus, their lives
2) There's no solid evidence that says its possible (just a bunch of people that moved they're eyes in a particular way, which could be easily explained away by dream incubation)
3) They see it as a "psychic" phenomena, which is just reinforced when even the scientist that was trying to say its scientific told them that they could "heal themselves" through it
4) Its introduced in the wrong fashion (on the peer to peer level). If your going to tell someone about lucid dreaming there's a way to do it, first you have to firmly set in place that its exactly like the real world (your perception in it is just like if you were awake) Then you have to tell them an experience that you had that totally changed your mind on whether it was true or false, then tell them stuff that you can do in them.
5) Its introduced wrongly on websites. Websites often have magical pictures of clouds and fairies representing lucid dreaming. In reality, I often just dream of teleporting to school and wrecking up the place. (or other things that I had been wanting to do in real life but couldn't)
The question is how to tell someone about LDing, and get it instilled in their heads that its possible, before they put up their mental block that says: "This guy/girl's a crackpot that's following a bunch of moron liars"
The biggest part of introducing it mainstream is that you have to sell something that helps with it
ie. Stephens old flashing overpriced headgear.
This product has to conform to some standards though (so that lucid dreaming could go mainstream):
1) it has to be introduced correctly (no tacky "open your mind" infomercials)
2) it has to be fairly cheap (don't overprice it at all)
3) it has to look very scientific and science fictionish (so people perceive lucid dreaming as a state of mind that's different than lucid dreaming)
4) you have to tell people exactly what its doing with all the flashing lights, so something like this
:
"Every night we have REM periods, these REM periods occur at least 4 times a night and vary in length greatly depending on when they occur.
The "Lucid Clock" senses when your in these REM periods through its <scientific content> It then flashes and vibrates lightly on your legs and wrists. Since your dreaming as this is happening, you feel these vibrations in your dream. and, if you see them as what they are (a message from the real world), you will realise your dreaming and can turn off the "lucid Clock" through our patented left, right, left, right, eye movements.
etc etc
So anyway we need to think about how to get lucidity to the general public. Its not like it would happen overnight, It would take years to get from the odd people at QVC to the mainstream shows on the science channel.
Above was my idea, so whats yours?
PS, why is the short way of saying "science fiction" banned? didnt the user of that term leave?