Facercise...???

I'm guessing this would go in the health portion of the forum. Anyway, I came across this program a looong time ago and I recently looked it up. It's called "facercise" and what it does is... well... you exercise your face and thereby toning the facial muscles which leaves your facial structure looking much better, such as toned cheekbones, raised eyebrows, etc.. Pretty fuckin weird right?

Then I started thinking... yeah that makes sense actually. There ARE muscles in your face. They... could be toned up if you worked it out. I looked up alot of Amazon Reviews on the product, and lots of people say it works. There are also some comparison before and after pictures on the site.

So, what comments do you have? Does this sound ridiculous? Would it work?