Before the 1960's, sex was seen as something very sacred...meant to reserved and religious even.
After the sexual revolution, our cold and sterile ancestry is still radically dumbfounded by this very new embrace and liberation of a once utmost sensitive topic. Throw in homosexuality, adoption, condoms.. how can you not expect the media to act like uncontrollable children being told something "naughty".
All you're seeing now is the liberation of our overly restrictive and prude protestant roots far too unprepared to be emotionally ready to govern themselves, its analogous to giving a 10 year old kid a couple million dollars, a nice car, and asking him to be responsible and reasonable with this reality.