I am not at all familiar with the specific mechanisms at play, but theoretically speaking, if we consider the human mind to be a machine it makes sense. Think about it, smells can evoke strong memories, visions likewise. Each of our senses is entirely capable of inducing thoughts and states of mind. Hypothetically, if we were to 'break the code' of how the human brain processes information, it should be possible to feed in some sort of signal to ANY sense and get some interesting experiences as a result.
Of course, it's a bit doubtful that our understanding of the human brain has come that far, or even that the same noise would affect different people similarly (the way we process inputs is DRASTICALLY different sometimes). It could just be a bullshit scam. But definitely worth looking into.
I downloaded the program myself, and I've listened to Crystal Meth, Content, Alcohol, and half of ecstasy. During alcohol I experienced involuntary eye twitches (like the little movements you make when you read or something) and my eyes felt odd in general, a bit tired maybe, but not drunk by any means. All of the others have had negligible effects on me, despite me keeping an open mind (and allowing for placebo effects to take place, hopefully). So I don't know.
If you're interested in sound phenomena, check this out
http://ccgi.bluerabbit.plus.com/virtualbarbershop/
It's a much better, more effective use of binaural technology, if you ask me ;]
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