You guys are using the word avatar wrong:

av·a·tar ( P ) Pronunciation Key (v-tär)
n.
The incarnation of a Hindu deity, especially Vishnu, in human or animal form.
An embodiment, as of a quality or concept; an archetype: the very avatar of cunning.
A temporary manifestation or aspect of a continuing entity: occultism in its present avatar.

Just thought you should know.