I write the way I write because I want to be a good writer. I'm not saying my writing is the paragon of grammar, but I do make an effort to follow the rules of English and improve my writing. I do this because I admire people who write articulately and persuasively. When I started frequenting online message boards some years ago, I came across an occasional post that was very clear and eloquent, effectively conveying the poster's feelings and putting forward a strong argument. Every time I saw a post like this, I wanted to do that. I wanted to write like that.
I admire people who are capable of writing articulately and eloquently, a skill that takes more than just applying the rules of grammar. Proper grammar does not by itself make for interesting writing. I read plenty of well-written articles and forum posts, but only rarely do I come across a person whose writing I find consistently enjoyable and interesting. These people can write about the most trivial subject, the most mundane incident, and I'll still enjoy what they have to say. A good, unique style can elevate writing from simply correct to genuinely interesting, and I hope that, say, ten years from now, I'll have come into my own and developed my own interesting style.
As for people using improper grammar... Well, you can't expect everyone to have polished writing skills, although I suppose there are levels of proficiency we expect from certain age groups. I expect a 20 year old to be familiar with, among other things, capitalization and punctuation, such as the proper use of commas, periods, and semicolons; I expect a 15 year old to know at least basic punctuation, enough to churn out a decent essay.
Writing is a very important skill, and maybe needs more emphasis from teachers and parents. When someone writes below the margin of expected ability, I think it fair that they study up some more on grammar. I'm not, however, going to pounce on someone for one misplaced comma or split infinitive.
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