It's a stretch to call the media's impact "mind control." What control we are under is not organized and top-down, but convoluted and lateral. We control each other. Certainly there is disproportionate influence from those whose main aim is to amass wealth and who are good at doing it, as well as greater influence from more widely distributed impulses, such as "Me want shiny pretty" and "Me want fuck." The media is at least as much a reflection as an influence upon us.