You have a drive-in, in your city?!! I'm jealous!
Although I haven't looked it up extensively, I'm fairly certain advertisers are not allowed to use subliminals anymore. Not even to make you buy more coke. Could be wrong though.
Tips on awareness: Well, it's hard to remember at first, especially if your day is busy, but here's how I built mine up:
In Exploring the World of Lucid Dreaming, LaBerge gives you an exercise used to train your prospective memory. What he suggests, is to choose one or two different "targets" to remind yourself to reality check to. When you see your target throughout your day, do a RC.
A target can be anything, like, walking through a door... Seeing long hair... the colour blue... really, anything you can think of.
To help me remember my targets, I often repeated a mantra a few times over in the morning to help ingrain it into my head. At the end of the day, I would recount my successes (RC's remembered) and failures. Each day gets a little better than the last.
Anyways, I suggest to use reality checks, because those are essentially the doorway into becoming more aware of your surroundings/state of awareness.
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