I managed to get my site VERY high with some simple yet effective SEO techniques.
I have heard that google skips meta tags usually, but you shouldn't have too many meta tags in your heading but having description tags is very important and google, like many other searches will compare the meta tags with the domain, title, header tags, bold font and then the website content!
It is imperative that for good rankings your tags/description hold an accurate description of your website, and that these link to the actual content of the page. Have you ever clicked the cache button when doing a google search rather than just the link? It shows you where it has identified all the key words in the page. It is important to keep these different and relevant to each individual page.
Some key tips I can offer you:
Make sure all images have relevant ALT tags included, google uses these and to be W3 compliant I believe you're required to do this also.
Make sure you link your site with as many other sites as possible. Google loves a site which has many links into/out of it.
Key word analysis: You can use sites like http://www.keywordspy.com/organic/ke...oldTab=Organic to analyse key words and your own personal sites key words to see how they compare to competitors and how many times the key words are used by others, That link is the keyword information when searching 'photography'. Very useful.
Include a sitemap.xml and maybe also a robots.txt file to exclude certain spiders/robots
Google even has it's own website optimization, it will analyse your site and tell you how strong your site is for specific key word searches: www.google.com/websiteoptimizer
Include changing content, always update your site with new information.
How much do you know about web design and SEO? A lot of this information is on the web already.
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