Well, if people are clueless, then Firefox has a problem

It doesn't advertise
It's up against a pre-installed competitor
people (these clueless people) have to make a choice to use it over IE

Yeah, Firefox will never get anywhere
Oops.....

Anyway,

people may be apathetic in the short term
but most are not stupid
show them a better service, and they'll come

Windows is starting to collapse in parts of Europe now
http://gs.statcounter.com/#os-FR-dai...80701-20090708