but only 5-10% of people are highly hypnotizable to the point that they will act out a suggestion.
No, that's entirely false I'm afraid. Most people can be programmed to act on suggestions with very little difficulty. You will find that this is true with most people who follow trends of society, and that's a majority of any civilized society or country.
Read up on neuro-linguistic programing, conditioned response, and hypnotic suggestion. You'll find that almost anyone and pretty much everyone is affected by it constantly and in a more exclusive hypnosis, they would be affected. Actual hypnosis only works on you if you want it to, but subtle suggestion will work on just about anyone whether or not they agree to it. Kind of scary when you think of it.
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