Reverse racism is just as bad, to me, as racism - as if there was really a difference. I agree that many of us need to stop using the past as a means to "get back" at thosee that live in the present. Too many of us (blacks) fall back on the events of the past as leverage, and it makes me sick. I feel the same distaste when I heard blacks talking down to whites (with any feeling of self-righteousness) as I do when whites talk down to blacks. I don't think it gets us anywhere at all - especially when it's coming from those people that are perceived as the "spearheads" of the black community (like whenever Al Sharpton spews that bullshit about how "black people can't be labelled as 'racists' because racism implies a position of authority that is needed to 'talk down' to a person of another color that, by his words, 'blacks don't have in this country". That's bullshit and everytime I hear anyone say that in a debate about racism, I wanna fuckin kick 'em in the throat.
Anyway, with that being said, ignorance to the accomplishments of many blacks is still very high. I haven't seen the commercial that paperdoll is talking about, so I can't comment too much on that, in particular. But, I see nothing wrong with addressing the accomplishments of many blacks, over the years, to those people that are racists, as simply a form of education. It's not always meant to be expressed as a "Hey, look at us, look at us!" gesture, but a way to enlighten those without knowledge of our accomplishments, in the hopes that it might curb the prejudice that still exists in many parts of the country.
Of course, to those that already have no prejudice against blacks, it may seem like a cry for attention, or (to some) supremacy. With (the gist of) that commercial in mind, I don't really know if that was the audience it was meant to cater to. There is a very large percentage of racist people in this country who actually do feel that we are worthless, and have accomplished nothing but the bullshit they see us do on BET and MTV. That's a sad fact of the world, but it something that we ("the black community") have to deal with, and even feel forced to contend with.
When women fought for equal rights, they stood up long and hard to highlight the accomplishments of women, and pulled no stops in making it clear to the world that they were just as capable as men in many areas. Did this outspokenness help or hinder male chauvinism? Who knows? But was it justified? I think so.
And paperdoll, I seriously doubt that racism will ever die out. There are simply too many racists and too many ways of spreading that message (both by keeping the philosophy "in the family" and spreading it throughout their neighborhoods and communities) for it to ever die out. Even without the "push-back" from reverse racism, it may fluctuate, but die out? I seriously doubt it.
Do white supremists (for example) suddenly find themselves "cool" with native americans or middle-easterners, even though there aren't many (if any) commercials out there spouting off about their accomplishments? Nope.
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