 Originally Posted by juroara
The story of stuff does a good job explaining how our present consumerism was designed, and forced on top of us without us knowing it
http://www.storyofstuff.com/
I second this, The Story of Stuff is great!
I believe that the rampant materialism in the modern world (in the United States, at least) is partially the result of increasingly sophisticated and effective marketing campaigns. Advertising in the modern world is becoming more and more scientific, with companies funding millions of dollars worth of research to better understand what drives people to make purchases. They have discovered not only how to motivate you to purchase a product you don't need, but also how to insinuate a certain brand or product into your own sense of identity. It's powerful stuff, and people often take it for granted or are just not aware they are being manipulated so deeply.
Now, I am a believer in capitalism but at the same time I don't buy into the hyper-consumer culture that exists today. I try to stay abreast of the psychological tactics that advertisers use to motivate people to buy things they don't necessarily need, and thus insulate myself from their influence.
Simple things like hitting mute during commercial breaks (on the rare occasions I watch television programs), installing ad blockers in my Internet browsers and training myself to ignore the eyesores that are billboards have greatly reduced my unnecessary consumption over the years.
I still buy things, of course, but I don't find myself getting caught up in consumer hype as I used to when I was younger.
|
|
Bookmarks