I keep hearing that Apple is a hardware company, not so much an operating system/software/any other kind of company company. Like with the iPods.
There's a lot of stirring around about how the music shop isn't actually working out as successfully as it might (9 out of 10 iPod users have never downloaded music from iTunes, or some scary figure like that) and it makes some sense because Apple doesn't really care or gain a whole lot from whether or not the artists get money. They want to sell you their iPods, that's where the market ends for them. You can put music on it if you like, but what does that matter to Apple? When the battery goes or whatever, heck, come buy another iPod!
Same goes for Boot Camp. A lot of people working in Redmond - that's the Microsoft Campus of Evil for all you good fellows out there - now, with Boot Camp, actually run Windows on a Powerbook or whatever Apple hardware they like. Now you could just say "ha ha they like Apple's stuff more", but, well, why? Because Apple make very good looking and not half bad hardware. 99% of them probably don't give a crap about Mac OS X and the wonderful "flashback" feature coming out soon* (and I know I don't), or, say, the amazingly "intitutive" object dock. Whatever. The hardware is cool.
Just a thought. I'm not saying it's necessarially the whole truth and nothing but. Was that too deep for Tech Talk? Perhaps move to Philosphy?
If you like reading this sort of stuff, Nicholas Carr has a fun old blog on Web 2.0, Wikipedia, Apple, Software and a Service and all that other crap that's always 'perpetually in beta'. Good times.
* Have you seen how Apple pimps out "flashback", the apparently new ability to restore files from any time you like? I mean it's great how the crowd goes wild despite the fact we've had Volume Shadow Copy on Windows since what might as well be the dawn of time. That Steve Jobs really knows how to work a crowd.
|
|
Bookmarks