I've had a few dreams now, where I know I'm dreaming, but for some reason don't become lucid?
The other week in my dream I was dreaming and did a reality check, realised I was dreaming and thought to myself ''this is a dream, I am lucid'' but then I just carried on in the dream as normal, didn't make any attempts to control it, and soon forgotten I was even dreaming!
Then another time I keep telling my friends and family in my dream to reality check, incase they're dreaming, I often even reality check myself in my dreams, but still don't become lucid. It's wierd.

What am I doing wrong? :S