I lived through the 70s, and let me tell you, if you liked what's now known as classic rock, all you had to do was keep your radio on and amazing new songs were coming out all the time!! It was a very rare moment for popular music... FM had just been developed and for the first time programmers didn't have to only play "hits", they could play what's known as 'deep cuts' or album tracks... for the first time (on the radio) they were playing longer songs than 3 minutes (at least since the heyday of jazz, I assume they played long songs on the radio then?). And the producers and record companies really cared about talent and excellent musicianship (as well as showmanship).
Something started to change at the end of the 70s, across the entire mass media spectrum (movies, music, tv shows). Things started to shift away from talent and excellence toward making money and toward demographics and statistics. I've heard a big part of the reason is that all those big record companies and movie studios etc that had grown into multi-billion dollar industries were helmed by tycoons from an earlier age, who made decisions from the gut and trusted their instinct, but they all started dying off around the 70's or so, and the corporations they had developed were now so huge and lucrative that the boards didn't trust anyone to run them that way, and started creating 'focus groups' and having demographic studies done on "what the public likes". This resulted in the blockbuster mega-hit mentality of the 80's onward. What used to be done by a person or a few people who really loved what they produced was now done by committee and entirely for massive profit.
These days when some really excellent artist gets produced I think of it more as they managed to somehow slip through the cracks than they got 'discovered' and helped by any producer or manager. A bit cynical, and I'm sure some artists are still chosen because of their talent, but we also have the music video stations to blame for killing talent to some degree. As the Buggles said so eloquently in the absolute 1st music video ever played on the fledgling MTV in 1980 (or 81?) - "Video Killed the Radio Star". And it's true to a large extent. In the 70's we didn't know what our favorite bands looked like unless they were on their album covers or until we went to their concerts, but with MTV suddenly the way a band looked became more important than their sound or talent. Serious... we'd see them and be all like "Wait what!!? THAT'S what Meatloaf looks like?!! Oh well, it'd doesn't matter - he still kicks major ass." Today I suspect Meatloaf would not have ever become famous, at least as a front man.
Since then media has evolved to cater more and more to narcissism. I still clearly remember a day when I for whatever reason was watching some crap MTV show in the 90's, long after they had changed from playing music videos all day to a bunch of shit shows and 'reality' series, and it was some in-studio thing where the crowd of teenagers were featured just as much on camera as the star who spoke there, and I noticed they all dressed and acted like they thought the show was all about them, as if they were all stars too. The host (Carson Daly, just remembered) asked a question. He said "What's more important, image or what a person has inside?" The audience members overwhelmingly chose image. I was astounded!! Seriously??!!?? Were they for real?
Well, they were. I finally accepted that we now live in an age of media-enabled narcissism where everybody carries a camera-phone and you never know when you might be on video and end up on YouTube that night... so everybody has become extremely image-conscious. This goes hand in hand with the sarcasm and cynicism (gotta look cool all the time) that seems rife in the last couple of generations of youth. Everybody seems to want in on it... to get their 15 minutes. And the people who think like this aren't in the least concerned with their inner world or its development... with concepts like integrity or the golden rule. Narcissists are concerned only with what makes them look good. Narcissism has always been with us, but today it seems to be catered to by the media to an unprecedented degree, with reality shows that are obviously fake (the only one I feel is truly reality is Cops and its spinoffs).
Since the 80's action movies have featured increasingly narcissistic heroes... what matters seems to be mainly how muscular they are or how well they can deliver a cutting one-liner. Substance in heroes is unheard of now. And those pithy one-liners are crafted so budding little narcissists can imitate them and feel just as cool as their onscreen heroes. Empowerment.
And just a week or two ago I suddenly noticed another alarming trend in the mass increase of narcissistic empowerment by the media - it seems to be the new trend among advertisers to make commercials built around narcissistic empowerment fantasies. I've seen so many commercials with some weird guy who seems to have strange powers and exhibits a troubling level of narcissism. The Nationwide commercials with "The World's Greatest Spokesperson in the World", that weird Dairy Queen guy, the singing weirdo in the Arby's Good Mood Food commercials... there are many more, but these are the only ones I can think of that I know the company name offhand. A lot of these guys have crazy mustaches - oh, The World's Most Interesting Man. A bunch more... I'm sure if you keep this in mind and watch a little TV you'll notice them all over the place.
This tells me that media corporations are well aware that their fanbase consists largely of narcissists and they want to cater to their empowerment fantasies.
Oh sorry - um - what was the topic again?
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