Disclaimer: I have no idea whether or not the neocortex is actually necessary in order to plan. I just know that it is the seat of most known higher-order functions. I figured it would make for an amusing answer anyways, though. :P
A: They've probably put something into one end or the other which they shouldn't have.
Q: If your cookie recipe is really famous, why do you have to remind everyone by saying so on the package?