The more I do daytime awareness/paying attention/mindfulness, and continue to work on dream recall, the more "present" I become in all of my dreams. I think the "present" feeling is actually a function of memory, since I have a theory that all dreams are experienced quite vividly and with "presence," but this feeling fades as the memory fades. I believe this "presence" is a requirement for (and may be a form of) lucidity. So pay attention to life during the waking state (with the idea/goal of recognizing the dream state), and work hard on dream recall, and your presence will increase in all dreams and your dreams will become more vivid across the board.