Call big time radio talk shows and talk about lucid dreaming. Then ease into mentioning "Dream Views on the internet". If you dive right into talking about "DreamViews.com", you will sound like an advertiser and it will get bleeped out, most likely. Coast to Coast would be an awesome show to mention it on, if you can ever get on the show. I have gotten on it twice, but there was a guest host both times. It was back when Art Bell was the main host, and I was never able to get on when he was in the studio. But people did it all the time.

Also, start threads about lucid dreaming on major web sites, particularly psychology, philosophy, and mysticism sites. In your original post, provide a link to this site. Try not to come across as a spammer. Doing this will be very effective.