Hi, how's everyone here? I came back and I have a few questions about investing my money and time to have a website successful for my business which is a fashion store. I notice that online advertising becomes the marketing trend. In connection with it, a friend suggested me to look into social media marketing. However, i understand that before doing so, I need to know a lot about what my target market needs. I believe that there is no easy way to make it work for me and boost my online reputation at once. In that case, How? Should I hire a company to do it for me? Any other options from experts here?