"Just be yourself, don't care what others think about you."

We've all gotten that advice before, right? While it's true that we should not live according to the expectations of others, there's also something self-serving about being considerate and polite to others. A good social network is necessary to survival. Being too callous about your appearance to others can disrupt this social network. No one wants to hang out with a douchicle. At the same time, most of us are not so abrasive that we couldn't stand to be a bit more confident and assertive, and people tend to respect you more if you're genuine.

So what is your philosophy on the balance between independence and consideration? You can even broaden the conversation to cover self-interest vs collectivism since that appears to be a vital aspect of the issue.

Spoiler for useless rambling: