I have read some contradictory advice on how to handle the hypnagogic imagery that pops up in your mind while going to sleep. It seems to fall into these categories:

1: COMPLETELY IGNORE
Don't look at them. They are hypnotic and make you fall asleep for one thing; and for another, it makes you move your eyes, which tells your body that you are not asleep. If you are attempting a WILD, you need to trick your body into thinking your mind is asleep, and flickering your eyes about looking at the pretty colors gives the game away.

2: FOCUS ON IT
Hypnagogic imagery is a gateway into a lucid dream, and ignoring it simply makes it impossible to go to sleep. Instead, you let it flow (don't try and control it) and watch it like a movie, until the smoke clears and you're in a LD.

3: CONTROL IT
I have also read something about eyelid patterns, in which you attempt to change the shape and colors of the dots appearing. This way, you can stay awake while the body falls asleep.

So, in your experience, which one of these should you do?